Ridelink in KIkubo

Ridelink Series

Written by Henry Senkungu on Nov. 23, 2023

Kikubo Business Hub stands as the heartbeat of Kampala's economic activity, often likened to the Wall Street of the city due to the significant financial transactions that take place within its corridors. The term "Kikubo" itself, derived from Luganda, translates to "corridor," emphasizing its central role in trade.

Established in the early 1970s, following the expulsion of Indians, Kikubo initially focused on timber and salt. Over time, its scope has expanded to encompass a diverse range of goods, including foodstuffs, stationery, and clothing. With numerous banks establishing a presence in the corridor, the market has become a bustling hub for both wholesale and retail traders.

Currently hosting over 40,000 traders and generating an impressive annual revenue exceeding 10 billion Ugandan shillings for the Kampala Capital City Authority (KCCA), Kikubo significantly contributes to Uganda's economy. Everest Kayondo notes that traders in the Kikuubo Zone alone contribute around 43% to Kampala's GDP, highlighting its pivotal role in the country's economic landscape.

Despite its prominence, Kikubo faces challenges such as poor drainage systems and licensing issues, hindering the smooth flow of trade. Efforts are underway to address these challenges, ensuring a more conducive environment for business operations.

Recognizing the importance of Kikubo in Kampala's trade landscape, Ridelink Marketing Team recently conducted a campaign in the area. Under the theme "Growing with You," the campaign introduced the Ridelink App, designed to facilitate seamless transportation services at competitive rates with a simple tap on a smartphone. The response from traders was overwhelmingly positive, with individuals like Mukasa Allan, an importer of construction attire, expressing enthusiasm about the app's potential to streamline transportation costs and enhance business efficiency.

 

Ridelink Team interacting with some of the traders in Kikubo and showing them how the Ridelink App works

In conclusion, Kikubo Business Hub stands not only as a testament to the resilience of Uganda's economy but also as a focal point for innovative solutions to challenges faced by traders. The Ridelink campaign exemplifies a commitment to supporting and fostering the growth of businesses within this vibrant economic center, ensuring a prosperous future for Kikubo and its integral role in Kampala's economic landscape.


 

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